We Put the Social in Social Media

Many traditionalists in the marketing field are still scratching their heads when it comes to marketing in online social networks, blogs and microblogs like Twitter. Anyone can take out an expensive online ad on these pages, but it’s a true marketer who can get the message across through true viral tactics. Cracking the Facebook and Myspace code is all about understanding the rules of this space. The secret to reaching bloggers is speaking in their terms. Here at j. simms agency, we know how to play by these rules and have successfully used these networks to gain exposure for our clients.

International Social Media Marketing
With a network of 200 million worldwide users, Facebook is a goldmine for social media marketing.  For Cherple, a SMS text-message application, j. simms used this network to promote the application both stateside as well as in Europe and Mexico.  By enlisting the help of native speakers in Mexico, France, Spain, Austria, Germany and Italy, the agency created Facebook fan pages that were targeted to those countries’ specific populations and in that particular language.  While each page was maintained by a different bilingual speaker, the marketing message remained consistent as materials from the original American page were translated and repopulated on each international page. Within only three weeks of the international social media marketing launch, hundreds of people from around the world were fans of Cherple.